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US Companies
Find my preferred stocks →Compare companies across six criteria and explore businesses that fit your priorities.
Apple Inc. (AAPL)
Average score 8.1 A
Preference —
Apple Inc. logo designed by Rob Janoff; Wikimedia Commons; trademark rights apply
Six company scores
iPhone upgrades and services support revenue growth
High-margin services and scale support strong profits
AA+ rating and ample liquidity buffer debt and buybacks
Integrated devices, apps and services deepen loyalty
On-device AI offers upside; tariffs and China pose risks
High forward P/E and PEG already price in future growth
Editorial scores are for education, not audited financial metrics or investment advice.
Revenue by business
- iPhone 53.07%
iPhone smartphones, including premium Pro models
- Mac 7.92%
MacBook laptops, iMac and other Mac computers
- iPad 5.83%
iPad tablets and related models
- Wearables, Home & Accessories 7.43%
Apple Watch, AirPods, home devices and accessories
- Services 25.75%
App Store, iCloud, ads and paid subscriptions
Revenue by region
- Americas 41.38%
- Europe 26.65%
- Greater China 17.2%
- Japan 6.45%
- Rest of Asia Pacific 8.32%
Key metrics
| Revenue CAGR (5 years) | 6% |
|---|---|
| Operating income CAGR (5 years) | 8% |
| Net income CAGR (5 years) | 7% |
| Operating margin (5-year avg.) | 31% |
| ROE (5-year avg.) | 164% |
| ROA (5-year avg.) | 30% |
| Beta (5 years) | 1.09 |
| MDD (5 years) | -33% |
| Payout ratio (5-year avg.) | 14% |
| P/E | 38x |
| Forward P/E | 36x |
| PEG | 4.41 |