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DECK

Deckers Outdoor Corporation (DECK)
Average score 8.0 A
Preference —
Deckers Outdoor Corporation (official 2026 Form 10-K logo)
Six company scores
Average score
Company growth7 / 10
HOKA expands, but overall growth is slowing
Profitability9 / 10
Brand strength supports high operating margins
Financial stability9 / 10
Large cash reserves and minimal financial debt
Economic moat8 / 10
UGG and HOKA command strong brand loyalty
Future outlook7 / 10
Global runway, offset by tariffs and soft demand
Valuation8 / 10
Low earnings multiple, but slower growth adds risk
Editorial scores are for education, not audited financial metrics or investment advice.
Revenue by business
- HOKA 46%
Running, trail and lifestyle footwear
- UGG 53%
Boots, slippers and lifestyle footwear
- Other Brands 1%
Primarily Teva sandals and other footwear
Revenue by region
- United States 56%
- International 44%
Key metrics
| Revenue CAGR (5 years) | 17% |
|---|---|
| Operating income CAGR (5 years) | 20% |
| Net income CAGR (5 years) | 22% |
| Operating margin (5-year avg.) | 21% |
| ROE (5-year avg.) | 37% |
| ROA (5-year avg.) | 19% |
| Beta (5 years) | 1.11 |
| MDD (5 years) | -65% |
| Payout ratio (5-year avg.) | 0% |
| P/E | 12x |
| Forward P/E | 12x |
| PEG | 1.98 |