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NIKE, Inc.

NIKE, Inc. (NKE)

Average score 5.6 D

Preference —

Carolyn Davidson / Nike, Inc.; Wikimedia Commons, PD-textlogo (trademark rights may apply)

Six company scores

Company growthProfitabilityFinancial stabilityEconomic moatFuture outlookValuation
Average score
Company growth3 / 10

Five-year sales stagnated as earnings fell sharply

Profitability5 / 10

Discounts and overhead weigh on operating margins

Financial stability7 / 10

Large cash reserves and resilient cash generation

Economic moat9 / 10

Global brand, distribution reach, and athlete endorsements

Future outlook5 / 10

Sports demand endures; China weakness clouds recovery

Valuation5 / 10

Low trailing P/E but weaker forward earnings outlook

Editorial scores are for education, not audited financial metrics or investment advice.

Revenue by business

  • Footwear 64.02%

    Athletic and lifestyle footwear across major brands

  • Apparel 30.25%

    Performance and lifestyle sports clothing

  • Equipment 5.5%

    Sports gear, bags, and accessories

  • Other 0.23%

    Licensing, other income and FX adjustments

Revenue by region

  • North America 45.73%
  • Europe, Middle East & Africa 28.32%
  • Greater China 10.52%
  • Asia Pacific & Latin America 13.05%
  • Converse & Unallocated 2.38%

Key metrics

Revenue CAGR (5 years)1%
Operating income CAGR (5 years)-11%
Net income CAGR (5 years)-12%
Operating margin (5-year avg.)11%
ROE (5-year avg.)33%
ROA (5-year avg.)9%
Beta (5 years)1.03
MDD (5 years)-81%
Payout ratio (5-year avg.)51%
P/E18x
Forward P/E30x
PEG4.6