Compare companies across six criteria and explore businesses that fit your priorities.

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ServiceNow, Inc.

ServiceNow, Inc. (NOW)

Average score 8.0 A

Preference —

ServiceNow; Wikimedia Commons (public-domain text logo; trademark rights may apply)

Six company scores

Company growthProfitabilityFinancial stabilityEconomic moatFuture outlookValuation
Average score
Company growth9 / 10

Recurring subscriptions and AI contracts fuel expansion

Profitability7 / 10

High subscription gross margin, but acquisitions weigh

Financial stability7 / 10

Healthy cash flow, offset by higher acquisition debt

Economic moat9 / 10

High switching costs and embedded enterprise workflows

Future outlook9 / 10

Agentic AI and security automation expand use cases

Valuation7 / 10

Forward multiple has eased, but integration risks remain

Editorial scores are for education, not audited financial metrics or investment advice.

Revenue by business

  • Subscription 97.13%

    Cloud platform for IT, customer and employee workflows

  • Professional Services and Other 2.87%

    Platform implementation, advisory services and training

Revenue by region

  • North America 62.69%
  • Europe, Middle East and Africa 25.01%
  • Asia Pacific and Other 12.3%

Key metrics

Revenue CAGR (5 years)24%
Operating income CAGR (5 years)56%
Net income CAGR (5 years)71%
Operating margin (5-year avg.)9%
ROE (5-year avg.)15%
ROA (5-year avg.)6%
Beta (5 years)0.98
MDD (5 years)-65%
Payout ratio (5-year avg.)0%
P/E70x
Forward P/E22x
PEG0.93