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The Procter & Gamble Company (PG)
Average score 7.5 B
Preference —
Six company scores
Innovation and pricing sustain modest sales growth
Brand pricing power supports consistently high margins
Steady cash generation and strong credit quality
Tide, Pampers and broad distribution protect market share
Premium products and efficiency help; demand may weaken
About 23x forward earnings is rich for modest growth
Editorial scores are for education, not audited financial metrics or investment advice.
Revenue by business
- Fabric & Home Care 35.24%
Tide detergent, Downy, Febreze and household products
- Baby, Feminine & Family Care 22.86%
Pampers diapers, Always pads, Bounty towels and more
- Beauty 18.95%
Pantene, Head & Shoulders, Olay and other beauty brands
- Health Care 14.26%
Oral-B, Crest, Vicks and personal health products
- Grooming 8.12%
Gillette and Braun razors and grooming products
- Corporate 0.57%
Corporate and other reported net sales
Revenue by region
- North America 51%
- Europe 23%
- Latin America 7%
- Greater China 7%
- Asia Pacific 7%
- India, Middle East & Africa 5%
Key metrics
| Revenue CAGR (5 years) | 3% |
|---|---|
| Operating income CAGR (5 years) | 2% |
| Net income CAGR (5 years) | 2% |
| Operating margin (5-year avg.) | 23% |
| ROE (5-year avg.) | 31% |
| ROA (5-year avg.) | 10% |
| Beta (5 years) | 0.36 |
| MDD (5 years) | -25% |
| Payout ratio (5-year avg.) | 62% |
| P/E | 25x |
| Forward P/E | 23x |
| PEG | 5.03 |